Case Study: Radiant Korea World Showcase - RM613K PR Value

Generating hype for 25 Korean SMEs in K-Beauty and K-Food: RM613,500 PR value and 45 media clippings around the pop-up launch.

8/20/20261 min read

Objective

  • Strengthen awareness of South Korea's SME innovation ecosystem among Malaysian consumers, retailers, and business stakeholders.

  • Facilitate market entry and export opportunities for 25 Korean SMEs through direct engagement with Malaysian retail buyers.

  • Generate consumer insights and market intelligence to support product localisation and long-term expansion into Southeast Asia.

  • Reinforce bilateral trade and economic collaboration between South Korea and Malaysia through SME-led business development.

Achievements:

  • The launch was a success with both pre and post coverage by media and KOLs.

  • Generated RM613,500 PR value in coverage with a total of 45 clippings overall.