Case Study: Panasonic nanoCare Hair Solution Roadshow - RM354K PR Value

Panasonic nanoCare Hair Solution Roadshow at Sunway Pyramid: RM354,189 PR value and 29 clippings for the innovative beauty range.

8/20/20261 min read

Objective

  • Increase brand awareness for Panasonic's nanoCare hair care range and strengthen recognition of the brand's innovative beauty and personal care solutions among Malaysian consumers.

  • Educate consumers on Panasonic's proprietary nanoe and Double Mineral technologies, highlighting their benefits for improving hair moisture, reducing dryness and damage, and promoting healthier hair, scalp, and skin.

  • Generate positive media coverage and public visibility for Panasonic's nanoCare range, reinforcing the brand's reputation as a trusted provider of innovative health, beauty, and lifestyle products.

Achievements:

  • The launch was a success with post coverage by media and KOLs.

  • Generated RM354,189 PR value in coverage with a total of 29 clippings overall.