Case Study: myBoostars Launch at guardian Malaysia - RM576K PR Value

Launching Japanese haircare brand myBoostars in guardian Malaysia at The Exchange TRX: RM576,000 PR value and 20 clippings.

8/20/20261 min read

Objective

  • Introduce myBoostars to the Malaysian market and establish brand awareness as a Japanese haircare brand pioneering the "Hair Skinification" trend.

  • Educate consumers and media on myBoostars' unique skincare-inspired haircare philosophy and proprietary booster technology.

  • Position myBoostars as an innovative, ingredient-focused haircare solution that addresses specific hair and scalp concerns through personalised product ranges.

Achievements:

  • The launch was a success with post coverage by media.

  • Generated RM576,000 PR value in coverage with a total of 20 clippings overall.