Muslim Pro x Qalbox: Integrated Communications

Objective

Lead an integrated communications strategy for Bitsmedia and Qalbox, securing strong media visibility and thought leadership in Malaysia through targeted outreach, storytelling and on-ground engagement - reinforcing Muslim Pro and Qalbox's leadership at the intersection of technology, faith and the Muslim lifestyle ecosystem.

Results

• 117 media coverage across print, broadcast and online channels in Malaysia
• RM2,774,622.33 in total PR value (RM924,874.11 in advertising value)
• Strong nationwide brand visibility with expert voices amplified and product impact showcased