Manulife & CRMY: Media Briefing

Objective

Champion a new approach to health protection - shifting the focus from reactive emergency coverage to a proactive, holistic model covering prevention, early diagnosis and long-term support for Malaysians - while solidifying the partnership with Cancer Research Malaysia and reinforcing Manulife's image as an innovative, people-first health solutions leader.

Results

• 29 press clippings with 22 media representatives from 16 titles in attendance
• RM544,500.00 in PR value from the briefing
• Engaging Q&A session with Manulife Malaysia and Cancer Research Malaysia spokespeople connecting well with the audience