Case Study: How Boost Generated RM3.5M PR Value with #DoGoodWithBoost

Discover the strategy behind Boost's award-winning e-donation campaign. Learn how they achieved 80+ media hits and RM3.5M in PR value in 2019 alone.

1/26/20261 min read

Objective

  • Boost is the regional full spectrum fintech arm of Axiata that financially empowers millions of customers, both users and merchants, across 7 countries in Southeast Asia.

  • Boost’s #DoGoodWithBoost campaign that goes hand-in-hand with the e-donation feature launched in-app in May 2018 was a campaign to highlight on the expanded functions of e-wallet to do more than just ‘Scan & Pay’ QR payments.

Achievements:

  • The launch alone garnered over 80 pieces of coverage. The campaign overall received a grand total RM1,184,362.46 in Ad value and RM3,553,087.38 in PR value on the #DoGoodWithBoost campaign for the entire year of 2019.

  • The campaign also won Bronze for Best Use of Public Relations for Advertising + Marketing MARKies Awards 2020.

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