Case Study: Glutanex by Nexus Pharma Launch - RM1.1M PR Value

Launching Glutanex in Malaysia with brand ambassador Song Ji Hyo: RM1,133,850 PR value, 83 clippings, and positive sentiment.

8/20/20261 min read

Objective

  • Officially launch Glutanex in Malaysia and build brand awareness among consumers and media.

  • Leverage the presence of brand ambassador Song Ji Hyo to drive publicity, consumer engagement, and brand credibility.

  • Educate consumers on the benefits of glutathione-based skincare and showcase Glutanex's product range through experiential activities and expert sharing sessions.

  • Generate widespread media coverage and social media buzz, strengthening Glutanex's market entry and visibility in Malaysia.

Achievements:

  • The launch was a success with both pre and post coverage by media and KOLs, and the event garnered positive sentiments.

  • Generated RM1,133,850 PR value in coverage with a total of 83 clippings overall.